Media Plan of the Year 2023 Winners

Jun 24, 2024

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Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy from the grocery store, brands found new ways to get their message across. Even a Super Bowl buy isn’t just a Super Bowl buy.

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Kennyatta Collins is a strategist, photographer and Adweek contributor living in Miami.

Sara Century is a freelance writer for Adweek.